Platform is the latest buzzword or phrase in literary circles. Agents and Publishers will frequently ask ‘What’s your platform like?’
A Platform is what every budding author needs to help market their book.
But what is a Platform?
Basically it is your network. The fanbase and points of entry that you can showcase your work through. Nearly everybody has some form of network.
A Platform will bring all of these together in a powerful medium to boost awareness and sales of your precious works of literary art.
Having been successful in Marketing and Sales for over a decade now, especially in media, I’ve pulled together some useful hints and tips on increasing your presence.
Below are some useful ideas on developing your own individual Platform.
Yes the majority of these tips are web based so you will need to dust off the old keyboard.
But they will have an impact and are proven to work.
Here goes :
Increase your web presence:
Create a testimonial page on your website
Retweak the SEO on your site
Ask fans to post their reviews on your Facebook page
Ask fans to post their reviews on Amazon
Ask fans to post their reviews on Goodreads
Sign up for Twitter
Clean up your social footprint
Create an author FB page and use it instead of your profile
Sign up for Google Authorship
Offer bloggers advanced reading copies
Go on an online book tour
Create a book launch team
Host Q+A sessions on Google+
Create Facebook Friday videos
Register as an author on Amazon
Register as an author on Goodreads
Create a book trailer
Get a new Author Website
Create a hashtag for your next book
Build your fan base:
Start a FB campaign to increase your fans
Start a Google Campaign to increase traffic to your site
Start a controversial web series
Link up with other writers for your controversial web series
Start weekly twitter chats with readers
Keyword your blog posts
Create a monthly newsletter
Create an affiliate program
Host guest bloggers
Become a guest blogger
Create business cards with your web address on them and hand them out
Put your photo on your business card for stronger branding
Start commenting on other blogs (early and often)
Host regular author hangouts on Google+
Host regular author interviews on Google+
Record your Google+ hangouts and put them on YouTube
Get social media coaching
Create an online community with a forum
Say thank you to readers with special incentives for being a fan
Ask your reading community to design merchandise for your store
Create a fan page for your main character (works well if they are in a series)
Ask fans to create their own book trailers and post them online
Offer core fans advanced copy of future books
Ask fans to post pictures of “character spottings”
Offer “extra features” on your website
Use Twitter hashtags
Poll your readers and listen to what they say
Answer all your blog comments
Engage with your fans on FB
Ask your fans to post pictures of them reading your book
There are more things that we can do of course, but all of the above are a great start.
Neil Sehmbhy is a budding young author from a little town that calls itself a city and changes everyday. Author of the forthcoming Corporation, Jinx and Sunder novels he loves reading , writing and cheese toasties.